Trade name:    Viva Tierra
Viva Tierra Organic is a leading brand of certified organic fresh fruits and vegetables. Viva Tierra Organic, Inc. distributes fresh produce to a diverse array of wholesalers, retailers and processors throughout North America and overseas. As a certified organic produce marketer since 1994, we have a wealth of knowledge about all aspects of the organic produce business. From certification to production to marketing, our experienced staff will help you make your organic program a success.
Viva Tierra Organic, Inc. was founded in 1993 in Sedro-Woolley, Washington as an outgrowth of an organic produce sales agency founded by Roger Wechsler in the Skagit Valley in 1984. Roger's Brokerage became Cascadian Farm Fresh in 1989 when Roger merged his company with Cascadian Farm.
The Viva Tierra Organic brand, established in 1993, is well known for high quality organic fruits and vegetables grown throughout the Americas. We also sell for a number of growers under their own labels, and custom pack for our large retail customers under their brands.
"Viva Tierra" is a Spanish phrase that can be literally translated as "Live Earth" or "Living Earth", but also caries an additional idiomatic meaning, more akin to "Long Live the Earth" or an exclamation of approval, such as "Hooray for Earth!" This sentiment embodies the company's philosophy and commitment to sustainable, organic agriculture and fresh, wholesome produce.
The company's main office is located in Sedro-Woolley, Washington with satellite sales offices in Rye, New Hampshire and Camptonville, California. Production come from USA, Argentina and Chile. Link to: corporate website, Facebook.


Viva Tierra - Analytical key
  • W/o origin
    • W/o tab = series 01
    • Little left or right tab = series 02
    • Bigger diagonal tab = series 03
  • USA
    • W/o tab = series 04
    • Little right tab = series 05
    • Bigger down tab w/o barcode= series 06
    • Bigger down tab with barcode= series 07
  • Chile
    • Large labels = series 08
    • Little labels with brown plu bkg = series 09
    • Little labels with green plu bkg = series 10
  • Argentina
    • W/o barcode = series 11
    • With barcode = series 12
For unusual colours name and shades see here
Series 01 - thin plastic, smaller sun

Material: 1: thick plastic; 2: thin plastic - Surface: shiny - Wrinkle: 1: absent; 2: present | - Dimensions: 1: 21,0 x 17,0 mm; 2, 3: 21,0 x 14,0 mm - Colours: blue, brown, red, yellow and black.
Apples Cultivars: 1: Granny Smith #94017, Jonagold #94145; 2: Granny Smith #94017.
Pears Cultivars: 2: Bartlett #94409; 3: Bartlett #94409 (larger Bartlett).
Series 02 - paper / thin plastic

Material: 1: paper; 2: thin plastic - Surface: 1: half-shiny; 2: shiny - Wrinkle: absent - Dimensions: 1: 21,0 x 13,0 mm; 2: 20,0 x 14,0 mm - Colours: green, blue, brown, red, yellow and black.
Apples Cultivars: 1: Gala 94135, Red Delicious 94016 (light or dark colors); 2: no cv. Pears Cultivars: 1: D'Anjou 94416.
Series 03 - thin plastic

Material: thin plastic - Surface: shiny - Wrinkle: 1: absent; 2, 3: present - Dimensions: 24,0 x 17,5 mm - Colours: green, blue, brown, red, yellow and black.
Apples Cultivars: 1: \ Organic (w/o cv.); 2: \ Fuji 94131, \ / Gala 94133, / Granny Smith 94017, \ Red Delicious 94016; 3: \ Granny Smith #94139.
Series 04 - paper

13533
strong>Material:
paper - Surface: half-shiny - Wrinkle: absent - Dimensions: 21,5 x 17,0 mm - Colours: green, blue, brown, red, yellow and black.
Apples Cultivars: Cameo 93065.
Pears Cultivars: Bartlett 94409, Concorde 93016.
Series 05 - thin plastic

8791
Material: thin plastic - Surface: shiny - Wrinkle: present - Dimensions: 20,0 x 14,0 mm - Colours: green, blue, brown, red, yellow and black.
Pears Cultivars: | / Bartlett 94409.
Series 06 - thin plastic

13534

Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 22,0 x 21,5 mm - Colours: green, blue, brown, red, yellow and black.
Apples Cultivars: Ambrosia 93438, Braeburn 94101, Fuji 94131, Gala 94133 and 94135, Granny Smith 94139, Honeycrisp 93283, Pink Lady® 94130.
Series 07 - thin plastic

30367

Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 22,5 x 21,5 mm - Colours: peru-brown, dark brown, green, yellow and black.
Apples Cultivars: Braeburn 94101, Cameo ® Usa 93065, Fuji 94131, Gala 94133, Jonagold 94145, Jonagold 94147.
Pears Cultivars: D'Anjou 94025.
Series 08 - thin plastic, big sun

Material: thick plastic - Surface: shiny - Wrinkle: absent - Dimensions: 21,0 x 17,0 mm - Colours: blue, brown, red, yellow and black. The sun may be 1: all red or with a little yellow centre(RR) or 2: red and yellow (RY). All from Chile.
Apples Cultivars: Fuji #94129 (RY), Fuji #94131 (RR), Granny Smith #94017 (RR), Jonagold #94147 (RY), Royal Gala #94173 (RR), Royal Gala (smaller cv. name) #94174 (RY).
Series 09 - thin plastic

10758

Material: thin plastic - Surface: shiny - Wrinkle: absent - Dimensions: 19,0 x 14,0 mm - Colours: blue, brown, red, yellow and black.
Apples Cultivars: Fuji #94131.
Series 10 - thin plastic

12227
Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 18,0 x 14,0 mm - Colours: blue, green, red, yellow and black.
Apples Cultivars: Braeburn #94101, Fuji #94131, Granny Smith #94139, Royal Gala #94173.
Series 11 - thin plastic

15597
Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 21,0 x 14,0 mm - Colours: blue, brown, red, yellow and black.
Apples Cultivars: Granny Smith #94017.
Pears Cultivars: Bartlett #94439, Beurre Bosc #94413, Beurre d'Anjou #94416, Packham's #93852 and #94421, Red Bartlett #94410.
Series 12 - thin plastic

27157

Material: thin plastic - Surface: shiny - Wrinkle: present, all | - Dimensions: 25,0 x 20,0 mm - Colours: brown, green, blue, yellow and black.
Pears Cultivars: Bartlett 94409, D'Anjou 94416, Packham's Triumph 93852.